Growth is hard to achieve and even more difficult to sustain. Our fall 2022 survey of more than 150 European executives at mid-cap consumer companies offers insights into how companies are able to tackle this challenge successfully.
Here are four key takeaways for companies:
- Apply a venture capital or private equity mindset to your growth strategy.
- Don’t underestimate the potential contributions of your core business.
- Make sure you have a sharply defined strategy and sense of direction for growth.
- Link your strategic-growth vision and direction to a clear and essential set of targets and key performance indicators.
In this video, McKinsey partners Kathleen Martens and René Schmutzler discuss these and other insights gleaned from the survey.